Impact of Green Banking Practice on Consumer Loyalty of Commercial Banks in Bangladesh

[vc_row][vc_column width=”1/4″][vc_single_image image=”11831″ img_size=”684×1000″ css=””][/vc_column][vc_column width=”3/4″ css=”.vc_custom_1735142925573{padding-top: 0px !important;padding-right: 30px !important;padding-bottom: 30px !important;padding-left: 30px !important;background-color: #f6f6f6 !important;border-radius: 10px !important;}”][thim-heading title=”Impact of Green Banking Practice on Consumer Loyalty of Commercial Banks in Bangladesh” title_uppercase=”” textcolor=”#0A2540″ size=”h2″ title_custom=”custom” font_size=”24″ font_weight=”700″ font_style=”normal” clone_title=”” line=””][vc_row_inner][vc_column_inner width=”1/2″ css=”.vc_custom_1735142907053{border-right-width: 1px !important;border-right-style: solid !important;border-radius: 1px !important;border-color: #0A2540 !important;}”][vc_column_text css=””]Md. Khaled Bin Amir
Department of Banking and Insurance, University of Dhaka
Email: Khaled.amir@du.ac.bd[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/2″][vc_column_text css=””]Journal of Banking & Financial Services
Volume 16 Number 1 (June) 2024
DOI : https://www.doi.org/10.57143/JBFS.V16N1A4
Published online: 25 December, 2024
Published in Print: 09 January, 2025[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_column_text css=””]

Abstract

This study investigates consumer perceptions of green banking practices and their impact on customer loyalty. To show the relationship between customer loyalty and green banking practice, green image has been used as mediating factor in this study. Data for this study were collected using a quantitative survey from 353 commercial banking clients in Bangladesh more specifically in Dhaka city. To examine the link between the research variables, the structural equation modelling approach (SEM) is applied. The findings of the structural equation modelling research revealed a straight and significant effect of green banking practice on green image and bank trust, but not on customer loyalty. The green image has a big impact on bank trust, but not on client loyalty. A considerable association exists between bank trust and client loyalty. Furthermore, green image mediates the association between green banking practice and customer loyalty, which is a promising indicator for the future.

[/vc_column_text][vc_column_text css=””]Keywords:
Green banking, Green image, Bank trust, Customer loyalty, Sustainability[/vc_column_text][vc_btn title=”View Full Articles” style=”gradient” align=”left” css=”” link=”url:https%3A%2F%2Fbanins.du.ac.bd%2Fwp-content%2Fuploads%2F2024%2F12%2F4-converted.pdf|target:_blank”][/vc_column][/vc_row]