Factors Influencing Continuance Intention to Use E-Wallet among the Young Generation in Bangladesh

[vc_row][vc_column width=”1/4″][vc_single_image image=”11831″ img_size=”684×1000″ css=””][/vc_column][vc_column width=”3/4″ css=”.vc_custom_1735142925573{padding-top: 0px !important;padding-right: 30px !important;padding-bottom: 30px !important;padding-left: 30px !important;background-color: #f6f6f6 !important;border-radius: 10px !important;}”][thim-heading title=”Factors Influencing Continuance Intention to Use E-Wallet among the Young Generation in Bangladesh” title_uppercase=”” textcolor=”#0A2540″ size=”h2″ title_custom=”custom” font_size=”24″ font_weight=”700″ font_style=”normal” clone_title=”” line=””][vc_row_inner][vc_column_inner width=”1/2″ css=”.vc_custom_1735142907053{border-right-width: 1px !important;border-right-style: solid !important;border-radius: 1px !important;border-color: #0A2540 !important;}”][vc_column_text css=””]Jannatul Fardues Airin
Lecturer, Department of Marketing, University of Dhaka
Email: jannatul.fardues@du.ac.bd[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/2″][vc_column_text css=””]Journal of Banking & Financial Services
Volume 16 Number 1 (June) 2024
DOI : https://www.doi.org/10.57143/JBFS.V16N1A3

Published online: 25 December, 2024
Published in Print: 09 January, 2025[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_column_text css=””]

Abstract

This study was directed to explore the continuance usage intention of e-wallet among the young generation in Bangladesh. By extending the Technology Acceptance Model (TAM) with perceived security (PS), perceived social influence (PSI), and perceived enjoyment (PENJ), this study construct a model and examine which determinants motivate the young generation of Bangladesh to use the e-wallet continuously. Convenience sampling method was undertaken to collect data from 160 educated young people who use e-wallets in Bangladesh. From January to March, 2024, the required data were collected through online questionnaire. SPSS (Statistical Package for the Social Science) software (version 20.00) was used to analyze the data and test the hypotheses. The results demonstrated that perceived ease of use (PEOU), perceived security (PS), and perceived enjoyment (PENJ) are the influential factors of using e- wallet continuously. At length, the study findings provide some future directions for considering unexplained factors regarding long term e-wallet usage intention.

[/vc_column_text][vc_column_text css=””]Keywords:
Perceived usefulness, perceived ease of use, perceived security, perceived social influence, perceived enjoyment, continuance usage intention, and e-wallet.[/vc_column_text][vc_btn title=”View Full Articles” style=”gradient” align=”left” css=”” link=”url:https%3A%2F%2Fbanins.du.ac.bd%2Fwp-content%2Fuploads%2F2024%2F12%2F3-converted.pdf|target:_blank”][/vc_column][/vc_row]