Attitude towards Using Mobile Financial Services: A Study on University Students in Bangladesh

[vc_row][vc_column width=”1/4″][vc_single_image image=”11754″ img_size=”684×1000″][/vc_column][vc_column width=”3/4″ css=”.vc_custom_1710951744328{margin-top: -50px !important;background-color: #f6f6f6 !important;}”][thim-heading title=”Attitude towards Using Mobile Financial Services: A Study on University Students in Bangladesh” title_uppercase=”” size=”h4″ title_custom=”custom” font_weight=”” clone_title=”” line=””][vc_row_inner][vc_column_inner width=”1/2″][vc_column_text]Shahria Bin Kabir
Research Assistant, Department of Economics, Jahangirnagar University
Email: kabirsha003@gmail.com
Jahangir Alam
Lecturer, Department of Management Information Systems (MIS), University of Dhaka, Dhaka, Bangladesh. Corresponding Author
Email : jahangir.mis@du.ac.bd[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/2″][vc_column_text]Journal of Banking & Financial Services
Volume 15 Number 1 (June) & 2 (December) 2023
DOI : https://doi.org/10.57143/JBFSV15A8
Published online: 30 May, 2024
Published in Print: 02 June, 2024[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_column_text]

Mobile financial services (MFS) are steadily increasing in developing countries, especially among young users. However, limited research addresses the perspectives and intentions of young individuals toward MFS adoption. This study investigates the attitudes and intentions of Bangladeshi university students to MFS usage. Data was obtained from 317 individuals of university students and analyzed using descriptive statistics, reliability tests, and exploratory factor analyses (EFA). A structured questionnaire was used for data collection via Cochran’s sampling techniques. The study used a deductive approach to prove its validity, applying the technology acceptance model 2. The study revealed five key factors: knowledge adequacy, transaction indicators, current and potential usage, satisfactory impact, and individual usefulness.Findings revealed a positive perception of MFS, its usefulness, and ease of use, which promoted MFS acceptance among students. Finally, a substantial association was found between students’ positive perceptions of MFS and its usefulness and usability

[/vc_column_text][vc_column_text]Keywords:
mobile financial services, perceived usefulness, university students, students’ intentions, individual usefulness.[/vc_column_text][vc_btn title=”View Full Articles” style=”gradient” align=”left” link=”url:https%3A%2F%2Fbanins.du.ac.bd%2Fwp-content%2Fuploads%2F2024%2F06%2F8-Attitude-towards-Using-Mobile-Financial-converted.pdf|target:_blank”][/vc_column][/vc_row]